Enco Products Limited is adding more than a dash of profit to the UK’s £3 billion BBQ market. Enco Products, a division of Grace Foods UK, is launching a major sampling campaign during this summer’s BBQ season. Enco Products will be driving the increase in demand for its Encona sauces range, offering people the opportunity to introduce new and highly distinctive flavours to barbecued food.
Nationally the Encona sauce range is a market leader, led by the Original Hot Pepper and Thai Sweet Chilli flavours, and backed up by other flavours giving diversity to the range.
Enco Products Category Manager, Andy Nicholls, says: “This brand is now so iconic in terms of what it delivers and is well known for its versatility – our products can be used as an ingredient to flavour and add spice to dishes, as well as to marinade or as a condiment.”
On the BBQ season, Andy says: “As consumer tastes continue to develop, BBQ-ing is seeing a rise in exotic flavours. Encona Sauces encapsulate the tradition of the Caribbean and will make a welcome addition to any summer BBQ.”
Enco Products’ leading soft drinks brands, Grace Ginger Beer and Tropical Rhythms, will also feature in the summer-long sampling activity.
Grace Foods UK Ltd
Tel: 01707 322332