Leading branded meal and snack manufacturer Symington’s has launched a limited edition festive variation of its popular Chicken Tonight brand – Turkey Tonight, a Christmas Curry Cooking Sauce. Available exclusively in Tesco stores, Turkey Tonight makes turkey amazing, coming to the rescue of consumers looking for inspiration on how to tackle their Christmas leftovers.
Available now in 250g pouches, Turkey Tonight allows consumers to create a delicious Christmas curry with hints of red chilli and cumin in two minutes either in the microwave on or on the hob. Turkey Tonight contains no added sugar, is gluten free and based on natural, authentic kitchen cupboard ingredients to create fresh flavours. MRSP is £2.
Kevin Butterworth, Marketing Director at Symington’s, said: “We recently unveiled Chicken Tonight’s bold new look, exciting new flavour profiles and enhanced nutritionals which have been well received by both the trade and consumers. Turkey Tonight mirrors everything that makes Chicken Tonight great, with the added benefit of solving the age old problem of what to do with all those Christmas leftovers.
“Innovation has been a key focus across the Symington’s business in 2018, and will continue to play a central role in the growth plans for our brands in the coming months. Turkey Tonight is available now, so there’s no need to wait until Christmas to make turkey amazing.”
Chicken Tonight has been supported with radio and outdoor advertising in recent weeks, Turkey Tonight will be supported by a national PR and social media campaign.