British sweet manufacturer Swizzels is inviting the public to choose its next big sweet creation to sit alongside its classic brands.

Hundreds of consumers entered Swizzels’ Sweetest Invention competition, which marks the company’s 90th anniversary, to be in with a chance of seeing their creation brought to life in the Swizzels factory.

The four most innovative creations have now been selected by Swizzels’ panel of judges, and the public must now vote for their favourite.

The finalists are:

  • Pop Lollies – nostalgic fizzy pop flavours Dandelion & Burdock, Pink Lemonade and Cream Soda make these boiled lollies with a fizzy sherbet centre a blast from the past, all in an easy to enjoy mixed bag format.
  • Love Yourself Hearts – a twist on the classic Love Hearts featuring uplifting messages to make people feel good about themselves. Messages include Be You, Believe and Be Brave.
  • Great British Dessert Chews – made with the flavours of everyone’s favourite puddings, these are a mixed bag of individually wrapped chew bars flavoured to taste like classic British desserts including Apple Pie & Custard and Sticky Toffee Pudding.
  • Mini Coladas – inspired by the popular cocktail flavour, these Pineapple and Coconut flavoured Squashies represent the tropical taste of the classic Pina Colada.

The winning creation, as voted for by the public, will go into production at the Swizzels factory with its creator being invited to see how their invention is made.

The Sweetest Invention campaign provides the perfect opportunity for consumers to get involved with the category and have their say, while also keeping the Swizzels brand front of mind.

Jeremy Dee, managing director of Swizzels, said:

‘‘To commemorate our 90 years in the confectionery industry and our continuous innovation, we wanted to give our loyal fans the opportunity to invent their own sweet, giving us valuable insight into exactly what our customers want to see produced for the category.

‘‘We have been extremely impressed with the level of imagination and detail that has gone into all of the entries, and we believe all of our final four creations will be well received by the public, and any one of them has huge potential to become a valuable member of the Swizzels family.

‘‘It’s been an absolute pleasure to see the passion and excitement for sweets in our fans – it encourages us to keep innovating and exciting them.’’

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