A branch of the well-established company Swisse, which formed in Australia in 1969, Swisse Me is a lifestyle nutrition brand that delivers a range of natural and nutritious products to support a healthy lifestyle.
The Good Food Group will offer expert retail support to the brand as it brings its innovative, nutritional products to major retailers, which includes ready-to-drink smoothies, high-protein supplements and healthy snacking alternatives, designed with health-conscious consumers in mind.
Ross Carlin, managing director of The Good Food Group, said: “We’re always looking for the most disruptive food and drinks brands to partner with and Swisse Me is set to occupy an exciting place within the nutrition sector.
“Consumer behaviour trends and changing legislations both point towards an exciting future for brands in this space. We’ll be supporting Swisse Me with its retail strategy, working with buyers to elevate the brand’s visibility in the market and get products onto retail shelves.”
Swisse Me joins an impressive portfolio of clients for The Good Food Group, which recently announced a long-term partnership with gummy vitamins brand Nutrigums, as well as now being a supplier itself for popular high-street retailers Superdrug, Holland & Barrett and Co-op.
Alexandre Chau, Commercial Lead at Swisse Me, said: “We’re delighted to be working with The Good Food Group, after seeing the success of our existing health and wellbeing products we wanted to expand our reach into the UK market.
“It’s an exciting time at Swisse Me as we continue to develop our beauty and nutrition ranges, following an increase in consumer demand for innovative, quality products that not only support active lifestyles but also build healthy habits and routines.”
For more information about The Good Food Group, visit: www.thegoodfoodgroup.co.uk/