HARIBO Supermix is heading back on TV, showcasing its new soft, vibrant and creamier mix as part of the brand’s popular, award winning ‘Kids’ Voices’ creative.

Part of a £1.3m investment, Supermix will be on air for nine weeks from 23rd July. The new advert features a powerful juxtaposition between a hard, cool rock band who, upon opening a pack of Supermix, reveal their softer, more childlike side. The famous HARIBO jingle also features – but in a rock version, for the first time.

Communicated through the use of the infamous kids’ voices, which is fun and full of humour, Supermix is the latest instalment of the popular concept that has quickly become synonymous with the HARIBO brand.

Hayley Nixon, Marketing Manager at HARIBO UK comments:

“Supermix is packed with soft eating experiences which we have enhanced with a new mix. This has been brought to life perfectly though our new TV creative and our use of characters – an unlikely group of softies who capture the soft side of Supermix.

“Creating a strong contrast between the hard exterior, which is typically portrayed by a rock band, and the softer feelings that Supermix evokes has resulted in a fun yet familiar concept.”

For more information about HARIBO’s new, soft, vibrant and creamier Supermix please contact the sales team on 01977 600266 or visit www.haribo.co.uk.

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