England Cricketer Stuart Broad surprised staff in a BP Forecourt in Feltham when he arrived to lend a helping hand in store. The Ashes hero took some time out of his busy diary to help out the every-day busy commuters and employees while educating them on the importance of having a healthy diet while on the go.


Broad said: “It’s easy for me to stay healthy when I am on tour and at my busiest because I have nutritionists who plan my meals for me, so I thought it was important for me to encourage others who all have busy lives to eat healthily and make sure they snack well when they don’t have time to plan.”

Dave Newton, Head of the UK Retail Business for BP said: “We were delighted to have such a busy champion come to our store to surprise our customers. We strive to provide our customers with the best range and choice of snacks available and for that reason are happy to be stocking the leading protein brand Maxinutrition. Stuart was even a natural behind the till too.”

The England Cricket champion was there to help celebrate the launch of Maxinutrition Protein Milk; a healthy snack for the everyday on-the-go consumer. Protein Milk is the first low fat, high protein ready-to-drink snack by Maxinutrition to be available in local convenience stores and forecourts.

Store Manager, Ratha added: “It was such an honor to have Stuart Broad here today. I love cricket and to see the England Twenty20 captain in one of our BP Forecourts is really great. It’s great to see him serving customers and promoting the Maxinutrition drink and it has been a fantastic day for all of our staff. He got behind the till and served our customers and everyone really enjoyed it.”

Protein Milk is available in everyday grocery aisles, such as Sainsbury’s, Spar & BP Forecourts, as well as Health Food Stores such as Holland and Barrett. The 250ml drink will be available in Chocolate and Strawberry, contains 20g of high quality protein, is just 135 calories and comes in a handy sized bottle. Protein just got practical.

The campaign ‘Everyday Champions’ is designed to educate consumers around the benefits of protein throughout the day. In a survey of over 3000 people, MaxiNutrition found that people are compromising on their health due to being time-poor with over 1/3 people still skipping breakfast*.

MaxiNutrition will be inviting consumers to ‘test themselves against the nation’ to see how busy people really are and to celebrate those people who are juggling life just without the donuts. Combined with a full scale sampling push, OOH advertising plan and a digital content plan, MaxiNutrition are demonstrating they are committed to teaching the population that sweet treats and carb cravings are only creating a nation of quick fix faddies.

*MaxiNutrition hosted a survey of over 3000 participants nationwide, 2013 Sensus Wide


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