Warrior® has bolstered its UK distribution by securing a new retailer; Morrisons, to sell its best-selling sports nutrition range.
As the UK’s fifth largest supermarket chain, this partnership is yet another impressive achievement for the brand which continues to dominate the healthy snacking space, announcing a 50% growth in sales year on year.
As part of this agreement, the retailer will launch sixteen delicious Warrior® products across 279 of their stores nationwide. This will include eleven of the brand’s fastest selling protein bar flavours; Warrior CRUNCH and Warrior RAW as well as a selection of pre-workouts and protein powders. The range will be available to buy in the sports nutrition aisle and at self-checkouts from September .
Kieran Fisher, Founder of KBF Enterprises® and Warrior® comments: “Securing this listing with a renowned national retailer such as Morrisons is a great achievement for us. Our brand ethos has always been about providing people with great tasting high quality products that help them look and feel better, whatever their goals.
“We continue to drive growth with an impressive 42% of market share coming from supermarkets, due to our quality and affordability of product as well as continued innovation. Warrior currently has 6 of the top 10 fastest selling protein bars in the UK and we’re looking forward to extending this popularity by bringing our delicious, protein-rich, low-sugar snacks to Morrisons customers nationwide.”
“There is a huge demand for nutritious and affordable snacks that don’t compromise on flavour, and Warrior® offers just this, which is illustrated in our 2023 sales figures where we sold over 19 million protein bars”.
Owned by KBF Enterprises®, the Warrior® range has fast become one of the best-selling sports nutrition brands in the UK. The expansion of Warrior® into Morrisons follows on from a series of impressive new partnerships and listing extensions for the brand in 2024, including Asda and Tesco. Increasingly popular amongst health and fitness enthusiasts, the Warrior® range has fast become a firm favourite amongst shoppers due to its superior taste, nutritional content, and affordability.
KBF Enterprises® operates from its premises in the North-West, achieving over 50% annual growth for the last four years in a row.
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