SPAR Hellas has announced its entry into the Greek market with the ambition to create and operate the largest food retail chain of independent retailers in the country. It will be part of SPAR International, the world’s largest food retail chain with over 12,500 stores in 44 countries and overall sales of up to €33.1 billion.
SPAR Hellas plans to develop more than 350 SPAR stores nationwide over the next four years. The stores will offer up to 1,400 SPAR Own Brand products, with many sourced from Greek producers and suppliers.
A strategic cooperation between SPAR Hellas and the ASTERAS association will develop SPAR’s retail presence in Greece. Within the next 3 years, ASTERAS will convert most of its existing 200-store network to the SPAR Brand. To build its capabilities and resources further, ASTERAS has entered into a joint co-operation with the MESIS association, which leads to a group with more than 500 stores across Greece and a reported €700 million in sales.
The first 10 SPAR stores are due to launch in Greece by July and SPAR Hellas aims to operate a total of 80 stores by the end of 2018. The SPAR network in Greece will grow both by the conversion of ASTERAS and MESIS stores and by SPAR Hellas operating new, company-owned stores.