SPAR employees and customers around the UK have proudly donned yellow daffodils in support of Marie Curie and to announce a new partnership with the terminal illness charity.
The leading convenience store chain is passionate about supporting local communities and hopes that the partnership will allow them to give back, by supporting those affected by terminal illness.
SPAR stores in England, Scotland, Wales and Northern Ireland got into the spring spirit to mark Daffodil Day on the 31st of March which is the final day of Marie Curie’s largest annual fundraising campaign, the Great Daffodil Appeal.
Throughout March, SPAR has hosted donation boxes in many of its stores and encouraged their customers to donate but from today, employees will be giving up their time and energy to raise money for the charity whose nurses help people living with terminal illnesses and their families to make the most of the time they have left.
SPAR will also be supporting Marie Curie fundraising campaigns throughout the year, including the charity’s Blooming Great Tea Party which takes place in June.
The money raised will help Marie Curie Nurses care for people living with a terminal illness in their own homes and the charity’s hospices.
To celebrate the end of the monthlong Great Daffodil Appeal the charity urged people throughout the UK to wear their yellow daffodil on the 31st of March, donate, and share the reason why they are wearing their daffodil.
As well as employees working in all of SPAR’s 2,700 stores, the call to wear a daffodil was also met by several celebrities who explained why they were wearing their daffodil and shared memories of loved ones in a touching online video.
Those sharing memories included chart-topping musician Olly Murs, Hollywood actor Jason Isaacs, Wanted star and solo artist Nathan Sykes, and TV favourite, Stephen Mangan.
Debbie Robinson, Managing Director for SPAR UK, spoke about her excitement about the new partnership:
“Both Marie Curie and SPAR are active in serving local communities throughout the UK and we at SPAR are also passionate about giving back to those communities and being there for them. We hope that in raising money for Marie Curie, we will make a real difference for those affected by terminal illness.