Following the phenomenal success of the 2015 SPAMERICAN™ Tour in the USA, it’s now the UK’s turn to experience the great taste and versatility of the world’s most iconic meat, SPAM® Chopped Pork and Ham, having fun along the way on a unique tour.


A specially designed, eye catching airstream van will hit the highways and byways of Britain to show thousands of people just what SPAM® Can really do. Serving up a hot new way to enjoy the iconic meat with the increasingly popular SPAM® Fries, which are popping up in fashionable restaurants across the UK, visitors to the airstream will enjoy a small portion for free.

Regional chefs and special guests will be on hand at some of the events to show just how versatile SPAM® Can be.

Visitors can also have fun with friends and family by having their photo taken in the Giant SPAM® Can and even play the specially created SPAM® Can Alley game at the more family orientated events.

Fans will also receive a free commemorative tour lanyard that shows the various ways SPAM® Can be enjoyed, from the ultimate breakfast fry up to traditional favourites such as SPAM® Hash, plus a free branded trolley coin that can be used in all major UK supermarkets.

The officially named SPAM® Can Tour started in Liverpool, during the official SPAM® Appreciation Week on 5th March 2016, and will run until end of August 2016. It’s 75 years since SPAM® Products came to the UK and were originally manufactured in Liverpool, so the city was the obvious choice to kick off this exciting and unique tour.

Visiting eight locations across the UK in 2016, the confirmed dates for the SPAM® Can Tour are:

Liverpool: Paradise Place 5-7 March

London: Classic Car Boot Sale, Kings Cross 16-17 April

Shropshire: The Caravan ClubFestival and Food Event 28-29 May

Birmingham: Foodies Festival 3-5 June

Sunderland: International Airshow 22-24 July

Cheshire: CarFest North 29-31 July

Blackpool: Air Show 7-8 August

Hampshire: CarFest South 26-28 August

Twitter: @OfficialSPAMUK


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