PepsiCo unwraps festive favourites across Walkers, Doritos, Sensations and Wotsits Giants

PepsiCo is helping retailers get their savoury snacking aisles festive-ready with a seasonal line up of reskins, alongside four bold limited-edition launches. With Christmas packs landing on shelves from 28^th September across Walkers, Doritos, Sensations and Wotsits Giants, PepsiCo’s seasonal activity brings together familiar favourites and festive flavours, to help retailers make the most of the Christmas snacking opportunity.

Fan favourites remain key for Walkers, Doritos and Sensations during Christmas, with core flavours having accounted for more than 95% of total crisp sales in 2025^[1]. Designed with clear Christmas cues, such as Christmas trees, stars and festive baubles, the reskins bring a festive twist to some of PepsiCo’s biggest core snacks. This will help much-loved SKUs stand out on shelf, giving retailers a strong seasonal offering to compliment the new flavour launches.

The limited-edition range includes Doritos Gingerbread, back for a second year after generating more than one million organic TikTok views^[2] last Christmas. Sensations Honey Glazed Roast Ham also returns, building on an 82% repurchase intent in 2025^[3]. Also making a comeback are Walkers Pigs in Blankets and Roast Potatoes multipacks, which last appeared in 2023 and 2021 respectively, both with new non-HFSS recipes for 2026. These innovations tap into shoppers’ appetite for something different at Christmas, with 84% likely to try limited-edition festive flavours^[4].

Rob Pothier, Marketing Director at PepsiCo, says: “Christmas is a huge opportunity for savoury snacking, with shoppers stocking up for every occasion, from family get-togethers and parties to nights in and the days between Christmas and New Year. In fact, 84% of shoppers say they stock up on snacks before the festivities begin^[5], so retailers will want to make sure they have a strong mix of core favourites and seasonal flavours to give shoppers plenty of choice throughout the festive period.

“Our Christmas portfolio is designed to stand out in store and make it easy for shoppers to find what they need, whether that’s a familiar favourite or a seasonal flavour.”

The festive line-up comprises Doritos Gingerbread 180g (£2.50 MSRP), Sensations Honey Glazed Roast Ham 150g (£2.50 MSRP), Walkers Pigs in Blankets 5x25g (£2.30 MSRP) and Walkers Roast Potatoes 5x25g (£2.30 MSRP), alongside festive reskins across Walkers, Doritos and Wotsits Giants. The range will be supported by shopper marketing activity to drive visibility throughout the festive period.