Two new Smooth bar flavours will boost incremental dark chocolate retail sales

Green & Black’s, the premium organic chocolate brand, has announced a new addition to their Organic tablets range: Smooth. The exciting new Smooth bars, in delicious Plain 50% Cocoa and Mint flavours, are now available in selected retailers.

The new Smooth range from Green & Black’s has been specially developed to deliver a smoother mouthfeel and taste experience to dark chocolate lovers, as well as attract new consumers who have historically found dark chocolate too bitter.

Alanta Moodley, Brand Manager for Green & Black’s at Mondel?z International said: “We’re excited to be bringing the Green & Black’s Organic Smooth range to the market this month – an innovative creation that’s a new 50% cocoa mass product to the chocolate market. Consumers are more interested in organic products than ever before – in fact the organic market is now worth almost £2.8bn – so it’s the right time for a brand like ours to be creating something new for dark aspirant shoppers.

“What’s more, we found that 29%[1] of chocolate consumers would like to try dark chocolate but many imagine it to be too bitter. The Smooth bars aim to attract these dark chocolate aspirants, providing a perfectly balanced intensity of our finest organic and ethically-sourced sun-dried cocoa beans?for a deliciously smooth, less bitter dark chocolate.”

Retailers should stock up on the new variants in the Green & Black’s Organic Smooth chocolate range and sell it alongside the rest of their Green & Black’s Organic tablets to strengthen the dark chocolate proposition to shoppers by appealing to all taste preferences. As the third biggest flavour[2] within chocolate, retailers should site the Mint flavour strategically to help appeal to shoppers looking to trade up to the Premium category.

The launch will be supported by a significant marketing campaign spanning in-store, OOH, cinema, and digital channels to capture shopper attention and help to drive sales at launch and beyond.

[1] Online Survey amongst Total Population n = 1000 adults 16-69 Conducted by Engage Research March 2017

[2] Kantar 52wks 18.04.21

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