There is something extra special on Santa’s sleigh for retailers this year… Something fun, something festive… something Biscoff®!
Biscoff® is adding a new seasonal twist to its iconic biscuits with the launch of three striking festive designs. For a limited time only, customers will now be able to enjoy both original and chocolate coated Biscoff® biscuits in classic seasonal shapes: reindeers, snowmen and Santas. Each biscuit will be crafted from Biscoff®’s unique recipe, delivering the irresistible taste and distinct crunch that customers know and love. What can we say? You gotta love Biscoff® this Christmas!
Jo Agnew, Marketing Director at Biscoff UK comments on the new launch:
“It may only be August, but we are already getting into the festive spirit at Biscoff®. Our new seasonal biscuits are perfect for Christmas parties, family gatherings or simply to provide a pick-me-up on those cold winter days. Adding seasonal excitement to retail shelves, Christmas lines – like our new biscuits – are always popular, especially as the 25th December draws closer and customers become increasingly tempted by a festive treat. All customers want for Christmas is Biscoff® and we are thrilled that we now have a very special gift waiting for them on the shelves.”
Customers making a list (and checking it twice!) will be able to find the new Christmas biscuits in multipack formats containing eight original twin packs or four chocolate twin packs– perfect for getting a quick Biscoff® fix and ideal for stocking fillers. Each pack will feature the signature Biscoff® branding as well as a bespoke Christmas design that is sure to catch the eye of Biscoff®- loving customers. And Rudolph’s nose won’t be needed to find these biscuits in store as to increase visibility, Biscoff® will be supporting the launch with POSM material (including gondolas, FSDUs and in-shelf communication), maximising the impact of its new festive delights.
Packs will be launching in Tesco from 12th August before a wider roll out across Asda, Morrisons and Ocado.
For further information please visit www.lotusbiscoff.com/en/
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