New from RB’s leading skincare brand Clearasil – an online promotional campaign designed to raise awareness of the benefits of the brand, and tap into the important role clear skin plays in ‘self-esteem’ amongst its key 15-19 year old market. Teenagers and young adults can feel very self-conscious about the outbreak of pimples and spots which can really dent self-confidence. Tapping into this ‘ShowYourFace’ is all about Clearasil giving teenagers the confidence of clear skin so they can get out there and enjoy life.
With a focus on music, ‘Selfies’, being young and having fun, the campaign is planned to run throughout the Spring and Summer with different activation points from the Clearasil website, facebook and Twitter as well as on-pack competitions and out of home (OOH) activity at Festivals. In-Store competitions will offer the chance to win tickets to top UK festivals and a ‘Selfie Face-Off’ will see entrants competing to see their picture showcased on massive OOH screens at key locations across the UK.
www.rbforhealth.co.uk – is RB UK’s pharmacy training portal designed to provide an online learning experience for community pharmacy which delivers a broad range of information to support both clinical and business skills and share some unique enhanced service case studies. The portal provides information that will help pharmacists and their teams: For learning: bite size modules in key therapy areas to extend CPD; For business skills: developing customer interactions and business success; For specialist services: establishing pharmacies at the forefront of healthcare in the local communities. As well as the extensive tiered content there is also a learning log for individuals to record CPD and a section providing comprehensive product information. Modules currently available cover: Pain & Fever; Skin Health; GI Health, Children’s Ailments, Winter Ailments.
For more information visit RB.COM