Somerset-based food producer Sharpham Park, owned by Mulberry founder Roger Saul, enlists new Chief Operating Officer to expand on an unprecedented growth period and continue in making Sharpham Park a household name.  

In July this year, COO Tom Myatt joined the Sharpham Park team from Aldi UK where he was a Buying Director overseeing a multi-million pound spend within the cereals and biscuits sector.

The move reflects a strategy of brand expansion and comes as Sharpham Park continues to enjoy a period of sustained growth, with online sales having increased tenfold since March. Tom’s first priority has been to oversee bringing a number of new and unique products to market – these include new heritage flour and conventional flour products (available on the Sharpham Park website), as well as a completely new offering that marks an exciting new direction for spelt products, set to hit the shelves in October.

Tom will look to utilise his extensive industry knowledge to help navigate the twin challenges of COVID-19 and Brexit. He also looks to expand on recent growth within the health-conscious millennial market by resonating with smaller independent stores and increasing relationships with direct-to-consumer grocery partners such as Ocado, Farmdrop, Waitrose and Abel & Cole.

He said “I’m really excited to have become part of Sharpham Park’s nimble and ambitious team, and to have the opportunity to work alongside someone with Roger’s reputation and business expertise.

Our continued growth is proof that more and more people are discovering the great taste and health benefits offered by our product range, and our aim for the coming months is to continue to grow with the right partners that share our ethical values and passion for creating quality British produce.”

Founder Roger Saul said, “We’re delighted to have Tom join the team – in the short time he’s been here he’s already offered insights into how we can diversify our product offering and continue our mission to excite the British public about the wonders of spelt and other ancient grains.”

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