Deck the halls! McVitie’s has brought out its 2016 Christmas cake range, which sees the debut of a selection of exciting NPD, along with the return of several festive favourites.
Claire Hooper, Senior Brand Manager at McVitie’s Cake Company says the range offers a host of options for Christmas shoppers with fun festive party treats through to ideas to add a little seasonal sparkle to lunchboxes. With an estimated retail sales value of £3 million for the range, all products feature striking seasonal packaging for maximum impact on shelf.
NEW! McVitie’s Digestives Coconut Teacakes
Following the launch of McVitie’s Digestives Teacakes earlier this year, McVitie’s are bringing a brand new variant to shelves this Christmas with NEW McVitie’s Digestives Coconut Teacakes (Recommended In Store Price £1). Available in packs of six, and individually wrapped, these delicious teacakes combine a base of popular McVitie’s Digestives with soft marshmallow, encased in smooth milk chocolate and topped with coconut snowflake-like frosting
NEW! McVitie’s Hobnobs Apple & Cinnamon Flapjacks
Combining classic Christmas flavours of apple and cinnamon, McVitie’s are giving its popular Hobnobs Flapjack Slices a merry makeover. Available in packs of five with eye-catching festive packaging NEW McVitie’s Hobnobs Apple & Cinnamon Flapjacks (RISP £1) are sure to get everyone in the Christmas spirit. Perfect as festive party treats.
NEW PACKAGING! McVitie’s Frost Mint Digestives Slices
Returning to shelves, popular McVitie’s Chocolate & Mint Digestives Slices have been given a seasonal makeover, and this Christmas are available in a new festive packaging design complete with your very own snowman. Catering to the popularity of mint during Christmas across the festive period – these infused frosty mint slices (five slices per pack, RISP £1) are topped with tempting creamy milk chocolate.
NEW! Galaxy Salted Caramel Cake Bars
The ideal cake bar to meet consumer demand for a luxury treat this festive season comes in the form of sumptuous NEW Galaxy Salted Caramel Cake Bars. Encased in silky Galaxy milk chocolate, a moist chocolate sponge is topped with a layer of smooth chocolate cream and then a layer of moreish salted caramel, each individually wrapped and sprinkled with Christmas delight (packs of five, RISP £1). The perfect indulgent chocolatey treat for giving or sharing.
NEW! Celebrations Festive Christmas Cracker
NEW Celebrations Festive Christmas Cracker brings a Christmassy twist on consumers’ favourite Mars products with twelve individually wrapped cake bars and flapjacks. Bound in new festive packaging, this cake bar selection is a great option for a celebratory party gift or new stocking fillers to make sure your family and friends have a cracking Christmas this year (RISP £3.)
NEW! Mars Santa Cake Bars
The ever popular Mars Cake Bars are back this year with a NEW fun and festive look for Christmas 2016. Containing five individually wrapped bars with soft chocolate sponge topped with caramel and chocolate layers, these are a great value Christmas treat that can be shared with the family or kept for a little self-indulgence (RISP £1).
pladis is a global biscuit and confectionery company with operations in 120 countries across Europe, the Middle East, Africa, Asia and the Americas. With annual revenues of US$5.2 billion, pladis has 36 factories in 13 countries and employs 26,000.The company is owned by Yildiz Holding, the largest food company in CEEMEA, and combines three centuries of baking and confectionery expertise by bringing together its iconic Godiva, McVitie’s and Ulker brands.
With a commitment to “promise happiness to the world with every bite,” the company delights consumers with products in sweet and savory biscuits, wafer, cake, chocolate, gum and candy categories.
McVitie’s Cake Company
UK Head Office: +44 (0)208 234 5000