Grace Foods is meeting the growth in consumer demand for flavoured milks that offer great taste, distinctive flavours and added nutrients, with the relaunch of Nurishment Extra.
In addition to the introduction of new, eye-catching packaging across the four flavours, the ‘added sugar’ content has been reduced by up to 50%.
“Research highlights that flavoured milk consumers are becoming more discerning. Taste and flavour remain very important to them and they will actively seek out products such as Nurishment Extra which provide a sense of indulgence and a treat as they go about their busy lives,” says Nyree Chambers, Grace Foods UK’s Head of Marketing.
“A key part of Nurishment Extra’s broad shopper appeal is that it’s not just used to quench people’s thirst, but also to alleviate hunger and as a great-tasting source of additional nutrients. This allows for a range of ambient and chilled merchandising options in-store.”
The new packaging will improve on-shelf standout for the 310ml range which includes vanilla, chocolate, strawberry and banana flavours.
In addition, the new packs feature a resealable lid, ideal for consumers who want to enjoy Nurishment Extra on the go.
Boosted with 14 vitamins and minerals, Nurishment Extra is one of 3 variants of Nurishment, the UK’s No. 1 vitamin enriched milk drink* which celebrates its 35th anniversary this year.
Available in outers of 12, Nurishment Extra has an rrp of £1.09
The new-look range will be introduced in November 2016 and will be backed by wide-ranging social media activity.
*UK Nutritionally Enriched Milk Drink Category – Unit Sales, Period: MAT 52 w/e 10th September 2016