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Sainsbury’s is proud to pledge its support, with M&S and WUKA, on a campaign calling on the Government to remove the VAT that applies to period pants.

Disposable period products such as pads and tampons are not subject to VAT, however, under current regulations reusable period pants are classified as garments, and therefore are taxed at 20%.

Sainsbury’s does not think this is fair and wants to be part of the change that is needed, so has joined other signatories in pledging support to ‘Say Pants to the Tax’ and encourages other businesses to do the same to really make a difference.

The retailer has also promised that any reductions to the VAT on period pants will be directly passed on to customers, helping to make all period products more affordable and accessible for everyone.

Christine Kasoulis, Clothing, Home and Furniture Director at Sainsbury’s, said: “We want our customers to be empowered by freedom of choice in the types of period products they use and for many, price can be a barrier. Period pants are an innovative and sustainable solution, and we stand with M&S and WUKA against the unfair price premium currently in place. We are committed to being a truly inclusive retailer and are always looking to do the right thing for our customers and colleagues.”

Show your support to the campaign by signing the petition here.

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