Walkers is expanding its core sharing range with the launch of Walkers Wavy Cut. Available exclusively in Sainsbury’s, the two-strong range features the popular Lea & Perrins Worcester Sauce and Sticky Teriyaki flavours, giving the retailer an opportunity to drive trial with familiar shopper favourites in a new Wavy Cut format delivering a satisfying crunch.
The range also builds on Walkers’ continued partnership with Heinz, with the iconic Lea & Perrins Worcester Sauce returning, after being the top-performing flavour from the original limited-edition collaboration with Heinz[1]. Alongside this, Sticky Teriyaki builds on its success as the number one flavour in the ‘Flavours of the World’ range[2], now available in the new Wavy Cut format.
Building on growing demand for sharing formats[3] and the increasing popularity of ridged crisps[4], Walkers Wavy Cut brings two proven shopper-favourites to a new ridged format. Available in 140g sharing bags, the range gives retailers a strong opportunity to drive sharing sales with a premium offering that taps into evolving shopper demand and the continued growth of the ridged crisps segment[5].
Christopher Crimmins, Marketing Manager – Premium Brands at PepsiCo, comments, “We know consumers are seeking more exciting taste experiences. The launch of Walkers Wavy Cut has been designed to meet this demand, whilst in a premium format that will help support Sainsbury’s in driving sales of higher-value lines.”
Walkers Wavy Cut Sticky Teriyaki and Walkers Wavy Cut Lea & Perrins Worcester Sauce are both non-HFSS. The 140g sharing bags are available to buy exclusively in Sainsbury’s from now at RRP £2.00, ahead of wider national roll out in 2027. The launch will be supported by in-store POS.
1 Nielsen IQ RSV Mar’25 – Mar’26
2 Nielsen IQ RSV Mar’25 – Mar’26
3 BOLT Q4 2025 Shopper Intelligence/ Nielsen IQ Total Grocery Volumes 2025
4 Nielsen IQ Total Grocery Volumes 2025
5 Nielsen IQ Total Grocery Volumes 2025
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