Kepak Convenience Foods, the Hot, Quick & Tasty (HQT) category champion, is unveiling new packaging and improving its popular Rustlers Tikka Chicken Hot Naan.
New, flowrap packaging is being introduced for the spicy hot snack that’s enabling Rustlers, the UK’s number one micro-snacking brand*, to meet growing consumer interest in tastes from around the world.
In addition, the Rustlers Tikka Naan product will feature more chicken than previously, providing better chicken coverage across the naan bread and providing consumers with even better value for money.
John Armstrong, Kepak’s Marketing Directors says: “Rustlers Tikka Chicken Hot Naan has a clear point of difference to other HQT products, enabling people to enjoy one of their favourite Indian flavours in a quick-to-cook format.
“The new flowrap pack and better shelf standout will attract even more shoppers and revised chicken content will provide consumers with an even more satisfying micro-snack.”
With annual sales of £78m*, Rustlers is the UK’s leading hot quick & tasty product. Recent research has highlighted that 7 out of 10 consumers prefer Rustlers** to other micro burgers, making it a must-stock for retailers.
* IRI 52 w/e June 22, 2014
** Independent Market Research with 322 consumers, Sept 2013. 7 out of 10 consumers prefer Rustlers to other micro burgers.