With just 4% of adults currently hitting the government’s recommended daily fibre intake of 30g*, Naked, the brand behind the UK’s number one on-the-go smoothie**, is turning its attention to fibre intake with the launch of Naked Fibre Machine.
High in fibre, every bottle delivers 4.2g of fibre per serving from a refreshing blend of kiwi, apple and spinach, boosted with chicory root fibre and apple cider vinegar. Suitable for vegans, each bottle is also packed with vitamins C, B1, B2, B6 and E, which contribute to normal energy-yielding metabolism and help reduce tiredness and fatigue.
“Health is no longer aspirational and can be actively supported with small, meaningful improvements,” said Liz Ashdown, Marketing Director at Tropicana Brands Group.
“We’ve seen how quickly interest in nutrition and wellbeing has grown, with 46% of consumers now ranking gut health as their top health priority***. Naked Fibre Machine is a delicious way to add fibre to your everyday routine, without compromising on taste or convenience – it’s a great tasting smoothie first, with fibre as an added nutritional benefit.”
Naked Fibre Machine follows the successful launch of Naked Protein Machine, a deliciously balanced protein smoothie made with real fruit and boosted with 10g of pea protein per serving. Available in Strawberry & Raspberry and Pineapple & Mango, both smoothies are packed with vitamins C, B1, B2, B6 and E which contribute to normal energy-yielding metabolism and help to reduce tiredness and fatigue.
Naked Fibre Machine is available now in Tesco and Sainsbury’s in 750ml take home packs (RRP £4.50), and the 300ml single-serve format (RRP £3.00) has just launched Sainsbury’s and Boots this week.
*The Food Foundation 2025
**Circana, Chilled Functional smoothies, Symbols & Independents, 52 w/e 29 Nov, 2025
***Zappi and Vypr, January 2026
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