Hot, Quick & Tasty food specialist Kepak Convenience Foods has announced a new sponsorship deal for its market-leading Rustlers brand. The £83 million* brand has joined forces with Comedy Central to become the new sponsor of South Park.
The four month sponsorship deal will reach 1.8 million of Rustlers core target audience of 16-34 year old males.
John Armstrong, Marketing Director at Kepak says: “The South Park sponsorship is an excellent tool to engage with both new and existing Rustlers consumers. The animated show is well-known for its sense of humour which sits perfectly with our consumers.
“The sponsorship includes a minimum of 55 shows per week with 40 seconds of branding per episode, ensuring that Rustlers will be front of mind with our core target group over a sustained period.”
New idents have been created for the campaign which will run in two phases. Phase one of the sponsorship runs throughout July. Phase two will run September to November.
The sponsorship comes as Rustlers has broken into the UK’s Top 100 FMCG Brands for the first time, achieving sales growth of 27% in the last 12 months*.
Kepak is advising retailers to stock up on Rustlers today to maximise the high demand the sponsorship will generate.
* Nielsen 52 w/e December 29 2012
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