Sharing auspicious dishes with family and friends at lavish banquets is the perfect way to celebrate new beginnings and ring in the Chinese New Year of the Sheep on 19th February.

WingYip_medialunch01[5]As the Chinese community prepares to celebrate in the week-long celebration, leading Oriental grocer Wing Yip is encouraging customers to observe tradition with authentic dishes packed with lucky ingredients for a year of promise and prosperity.

“Chinese New Year is all about getting together and sharing good food and drink. For the trade, it’s the perfect opportunity to generate a buzz with special offers, promotions, themed menus and celebrations of the animal of 2015 – the sheep!” said Mr Wing Yip, Chairman of Wing Yip.

Pictured from left: Brian Yip, managing director of W.Wing Yip Trading Group, Sammy Yap, director of W.Wing Yip, chairman W. Wing Yip OBE, Henry Yap, managing director of W.Wing Yip PLC.

Observe tradition with Chinese New Year’s Eve feasts and events based on the characteristics of the Sheep. According to Chinese culture those born in the year of the sheep are polite and clever. They have special sensitivity to art, faith and can be lavish giver of gifts so make sure fortune cookies and red envelopes are on the table. Red lanterns and gold coins bring good luck to guests and authentic ingredients can easily be incorporated into standard dishes, including fish, rice, noodles and sharing platters, which are all traditional fare at a Chinese banquet.

Wing Yip is the UK’s leading Oriental grocer, with four superstores in Birmingham, Manchester, Cricklewood and Croydon. A visit to one of the stores is like taking a trip around the world, with over 4,500 pan-Asian products.

If you’re raising your glass to see in the New Year, Wing Yip boasts an excellent choice of drinks to compliment any Chinese menu. Exotic teas include Chinese green, jasmine and oolong. For those wanting something a little stronger, Wing Yip stocks leading Oriental beerssuch as Tsingtao, Tiger and Sapporo, and a choice of traditional Chinese wines including Kikkoman Plum Wine and Tajade Lychee Tea, a must for any Chinese New Year celebration.

Www.wingyip.com

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