CRAVE, the dynamic trailblazer in the world of free-from snacks, has brought its A-game with a fresh and witty advertising campaign that’s turning heads following legal challenges. This campaign is no ordinary marketing ploy; it’s a masterclass in how to tackle hurdles with a dash of humour.
This week an E-Van has embarked on a journey to visit the headquarters of various major retailers. The campaign, masterminded by CRAVE’s founder Rob Brice, takes a light-hearted approach to the recent legal challenges. Brice states, “We’ve had our fair share of legal tussles from the big players, but we’re not backing down. Instead, we’re turning it into an opportunity to bring some humour to our customers whilst giving the retailers a friendly nudge!”
CRAVE’s commitment to providing mouthwatering and innovative free-from and vegan snacks remains unwavering. The brand’s new advertising stunt not only showcases its tongue-in-cheek attitude but also highlights its dedication to delivering products that resonate with customers by using humour.
Despite the legal challenges, CRAVE’s mission to create inclusive and irresistible snacks remains unchanged. Brice reaffirms the brand’s approach: “We’ve always been about giving people the snacks they CRAVE, no compromises. Our audience knows what they want, and we’re here to provide just that.”
The launch of this spirited advertising campaign marks CRAVE’s determination to stay true to its identity and values while navigating the complexities of the market. The brand’s creative and vibrant approach continues to captivate consumers who are looking for snacks that cater to their dietary needs without sacrificing flavour. For consumers seeking snacks that hit all the right notes—flavour, dietary considerations, and a touch of fun—CRAVE’s vibrant approach continues to hit the bullseye.
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