RH Amar to Celebrate 75th Anniversary with £75,000 of Donations to UK Charities

• Fine food distributor is inviting customers and brand partners to nominate UK-registered charities for its 75^th Anniversary Charity Prize Draw
• Five prize donations will be made – £50k, £10k, and 3 x £5k
• Draw to be broadcast on Friday 13^th November

Leading fine food distributor RH Amar is to celebrate its 75^th anniversary and continue its record of donating to good causes, by launching a £75,000 charity draw for customers and brand partners.

The High Wycombe-based company – which supplies more than 30 fine food brands to major supermarkets, cash and carries, wholesale groups, restaurants and independent retailers, including its own Cooks&Co, Mary Berry’s and Camp Coffee brands – is inviting customers and brand partners to enter the special draw by nominating their favourite UK-registered charities by the end of October.

Five prizes will be available – 3 x £5k, £10k and a top donation of £50k – with the winners set to be revealed when the draw is broadcast on YouTube and RH Amar’s social media channels on Friday 13^th November at 12.30pm.

The giveaway comes as the company set itself the challenge of finding the best way to celebrate its landmark anniversary.

“Donating to charitable causes has always been an integral part of who we are,” explains RH Amar MD Rob Amar. “So we could think of no better way to celebrate our 75^th anniversary than by increasing our charitable giving in a way that engages our stakeholders.”

Since 2013, RH Amar has committed 10% of profits to charity each year, donating more than £1.2m since then to some 70 charities. Charities to have benefited from donations during that time include industry charities GroceryAid, Farm Africa and Action Against Hunger, national charities like MacMillan Cancer Support and Guide Dogs, and local Buckinghamshire charities including Rennie Grove Hospice Care and Heart of Bucks Foundations.

In addition, the company has been helping during Covid-19 by donating fine food parcels to NHS workers in Buckinghamshire, as well as supplying 120,000 cans of Del Monte tinned fruit to go into Defra food parcels nationwide.

During Covid-19, the company also supplied Project Wingman – a scheme under which airline crew have been supporting NHS workers in around 30 UK hospitals with healthy break-time snacks.

RH Amar Chairman Henry Amar, who will conduct the anniversary draw with son Rob, adds: “2020 is our 75th anniversary year and, whilst it hasn’t felt like the right time to celebrate, it most definitely is the right time to live up to the values we have held since 1945.

“Our company was founded by my father, Raoul Amar, during challenging times at the end of World War 2, and we have weathered many storms since, whilst always endeavouring to do business the right way.

“It is therefore pleasing to mark our 75^th Anniversary by continuing to make a real difference, not only to the customers and brands we support, but also by adding to the charitable donations that we have made over many years to support good causes.”