Mary Berry’s celebrates with new products, new listings and a competition to win lunch with the great lady herself.
RH Amar, the UK’s leading fine food importer and distributor, is adding a new round of excitement to Mary Berry’s gourmet range of salad dressings and sauces, with new retail listings, a new range of luxury mayonnaises and an exciting on-pack competition that will offer a lunch with Mary Berry as the headline prize.
Mary Berry’s has gained new listings, building on last year’s success when volume sales of its salad dressings achieved record growth of 21% across core BBQ months (April – August) compared to the same period in 2013.
Mary Berry’s 255g Lemon & Thyme Sauce will be available in Tesco from April, while 260g bottles of Mary Berry’s Light Salad Dressing and Original Salad Dressing has been available in Morrisons from March and will be in Sainsbury’s from May.
Anne-Marie Cannon, Brand Manager at RH Amar, comments: “We have addressed the issue of the growing number of smaller households by introducing smaller sized bottles of our most popular offerings, helping to widen the appeal of our range and gain new listings.”
A further initiative that is expected to fuel sales is an exciting competition which will be promoted on bottle neck tags at the height of summer during prime salad and BBQ season. The competition will offer one winner and a friend the chance to have lunch with Mary Berry. Other personalised prizes will also be featured in the competition such as signed copies of Mary Berry’s latest cookery book.
Mary Berry’s now holds 3.4% share of the pourable dressing’s category and has grown strongly over the past year while key branded players have lost market share.*
“It’s a very exciting time for Mary Berry’s as the brand goes from strength to strength,” adds Cannon. “Growth has been led by new customers buying into the brand, building on an already strong base of repeat purchases from loyal customers. Research undertaken by Kantar has further highlighted the wide appeal of Mary Berry’s, identifying a substantial following of older, more affluent customers, while also an increasing following among pre-family households,” Cannon ends.
Meanwhile, Mary Berry’s is launching two new luxury mayonnaises into its range in time for the crucial BBQ season – a Luxury Classic Mayonnaise made with the finest of ingredients including free range eggs, as well as a luxurious Herb Mayonnaise seasoned with fine aromatic herbs to add an interesting twist to that classic BBQ accompaniment.
Both Mayonnaises come in 260ml jars and carry an RSP of £2.99.
* Source:- Kantar