The Rugby Football Union (RFU) has announced Tyrrells as title partner for the new women’s domestic competition, with the official name of the competition now the ‘Tyrrells Premier 15s’. Tyrrells Premier 15s will kick off on 16th September, with 10 teams competing to take home the inaugural title.
The competition will operate in a league format with home and away fixtures confirmed. The top four teams will progress to semifinals played over two legs, culminating in a final on the 29th April.
The new three-year partnership sees Tyrrells investing significantly alongside the multi-million pound commitment from the RFU into the Tyrrells Premier 15s. This investment is expected to improve standards of the women’s game, as well as increase the talent pool available for selection for England in the future.
Clubs involved in the competition will benefit directly over the next three years from the RFU’s £2.4m investment. Each club will be required to deliver against agreed minimum standards and provide highquality coaching, facilities, training environments and community engagement plans.
The new partnership also sees Tyrrells become the Official Crisps of England Rugby, benefiting from a range of partnership rights, and an exclusive supplier to Twickenham Stadium.
RFU Director of Professional Rugby, Nigel Melville commented: “The Tyrrells Premier 15s competition is an important step forward for women’s rugby to strengthen the foundations of the women’s game as it continues to grow in popularity. By investing at domestic level we can build a sustainable model to support the growth of the game at elite level.
The competition will crucially expand the playing pool of players available for international selection which will enable us to reach our long-term objective of running dual professionalised 15s and sevens programmes and allow us to compete on all fronts at the highest level.”
Melville added: “This is a new competition and we are thrilled to have a title partner in major English brand, Tyrrells, on board from day one. We want to build a world-class competition that will inspire and attract new fans to follow the game and working with a brand like Tyrrells will enable us to bring the game to a new audience.”
Adam Draper, Marketing Director Amplify Snack Brands Europe, said: “We are really proud that Tyrrells is now league sponsor of the inaugural elite women’s rugby competition, Tyrrells Premier 15s, and the Official Crisps of England Rugby. This partnership is a union of two much loved and iconic English brands and we look forward to delighting our consumers by bringing this partnership to life on-pack and in our brand communications over the next three years.”
Draper added: “The inaugural Tyrrells Premier 15s competition is a great opportunity to inspire more women to take part in rugby. We hope that with our support, the Tyrrells Premier 15s will help the RFU increase participation and interest in the women’s game, building upon the current and, we hope, future success of the England Women’s rugby team.”