For many, this Christmas isn’t going to be a festive celebration. With the impact of COVID-19, it’s left many relying on Food Banks and Food Charities for support through these difficult times.

This year, award-winning and fast-growing Rejuvenation Water is partnering again with FareShare, the UK’s largest charity fighting hunger and food waste, to call on food and drink manufacturers to support them in donating stock as part of their Reverse Advent Calendar appeal.

Last year’s appeal saw the FMCG industry join forces to donate enough food and drink to provide over 15,000 meals. FareShare distributed this to frontline charities supporting vulnerable people such as homeless hostels, food banks, breakfast clubs and day centres over the Christmas period.

Kris Ingham, Founder, Rejuvenation Water says of his Reverse Advent Calendar concept: “Christmas is a time for goodwill and celebration but for many, the festive period can be a struggle. With what has been an immensely difficult year, I am delighted to work with FareShare again, a charity that makes a difference to so many day-to-day lives. Every donation will make a difference to those who need it the most”

Lindsay Boswell, CEO, FareShare:

“After helping us provide over 15,000 meals last year, we’re so pleased that Rejuvenation Water has chosen to support FareShare again this Christmas. The majority of food that FareShare sends to charities is fresh surplus, such as fruit and veg, so the store cupboard essentials that Rejuvenation Water’s reverse Advent Calendar generates, helps the organisations that we support provide balanced and varied meals. This has never been more important as the impact of Covid-19 has meant an ever-increasing demand for food. “

If you’re a Food or Drink business that would like to get involved, please contact Hannah :

Or Kris


Individuals inspired by the work of FareShare can donate food from their supermarket shop, year-round, at any participating Tesco store. Visit for more information.

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