Malcolm Harling, sales and marketing director, Williams Refrigeration, discusses the increase in the ‘grab and go’ sector.

With the increase in a ‘grab and go’ service having such an impact in-store, refrigerated multideck merchandisers have never been in such demand. An attractive display of sandwiches, snacks and drinks is essential to stand out from your competitors. When purchasing a multideck merchandiser, operators must ensure that it delivers on reliability, food safety, functionality and robustness. If in doubt, check performance levels with your supplier.

Williams offers a range of multideck display cases in a slimline or standard version, both ideal for front-of-house open display for drinks, snacks and plated cold foods. With a Williams multideck, customer access is easy and product display a key focus. Many are available with extra retail options, including snack selection baskets, lockable security night shutters, mirrored panels and illuminated shelving. Rear loading doors offer easy restocking of goods.

Merchandisers with front doors offer substantial energy savings over traditional models, as accurate temperature is maintained throughout. Look for units with sliding doors as these deliver the same energy savings, whilst still ensuring that customers have easy access and the items are kept fresh and visible. Plus, sliding doors are less intrusive and save space compared to standard ones. Internal LED strip lighting is ideal as it is bright and energy efficient.

When it comes to the refrigeration system, Williams multidecks have a thermostatically controlled forced air refrigeration system to guarantee even temperature control between +3°C / +5°C in a 25°C ambient, ensuring products are kept fresh and critical HACCP legislation is satisfied with minimal effort.

Williams Refrigeration offers a comprehensive range of commercial refrigeration including gastronorm cabinets and counters, specialist bakery equipment, coldrooms, merchandisers and blast chillers.


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