Red Bull has launched an online tool through Bestway Wholesale to help retailers maximise sales by stocking the most profitable soft drinks in-store.

This month, Red Bull has partnered with Bestway Wholesale to create a digital consultancy tool enabling retailers to receive tailored advice on how to maximise soft drinks sales in-store.

The online platform is quick and easy to use and takes retailers through a simple step-by-step consultancy process, first asking for the store’s geographic location, followed by the chiller size – either via pre-suggested measurements or bespoke entry, followed by submitting the number of facings per branded SKU. The tool then calculates the best SKU ratio, delivering a personalised, downloadable planogram.

The tool is available to stores within England, Wales and Scotland and aims to help retailers remove soft drinks from their chillers that aren’t performing as well in the store’s local area, and replace with more popular SKUs to maximise profit and sales by advising which facings should be decreased or upweighted. The tool also allows retailers to simply access the suggested replacement SKUs through Bestway online, delivering a seamless purchasing transaction from start to finish.

In addition to offering bespoke ranging advice, the platform offers category insight and information, via a downloadable education resource; ‘Three Steps to Sale Success’.

The Catergory Tool will roll out across additional wholesale partners across 2021.

To find out more about the Soft Drinks Category Tool, please visit:


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