‘Really Indian’ sauces from Yorkshire husband and wife team, Amrik and Gursharon Rauth, are being launched nationwide in the UK and in Europe following a successful sales campaign.
The Company, founded in Leeds two years ago, has increased its distribution and is expanding its manufacturing site to cope with the increased demand both at home and abroad. They are also launching a national PR and marketing campaign to raise consumer awareness.
The authentic Indian curry sauces were created when Amrik began studying for a law degree whilst working full-time. Gursharon, a family counsellor, found looking after three young boys, working full-time and cooking an Indian meal from scratch each day a challenge.
She says: “I started experimenting with ready-made cooking sauces and was amazed at how different they were from scratch cooking. They were far unhealthier, used additives and also lacked texture and taste. My sons would say ‘they are not really Indian’ which is why we chose the name for our brand!”
The speciality curry sauces are made from a family recipe which includes a special blend of 15 different spices combined with fresh chillies, garlic, onions, root ginger and tomatoes.
The ‘Original Curry Sauce’ range is designed to be a healthy versatile curry sauce perfect either on its own or as a base for any favourite curry.
Gursharon says: “The high quality ingredients are carefully cooked and blended to create a sauce with maximum aroma and flavour so you can enjoy a taste that is Really Indian at home. We did a great deal of market research which showed that people choose their curry based on their heat preference, they want a heat level that tingles their taste buds.
The chilled sauces, which have a shelf life of 12 weeks, retail at £2.75 for each 365 grams pot and are available in three strengths – mild, medium and hot – and all contain less than 1 % fat and contain no additives making them a healthy way to eat Indian dishes when combined with vegetables or lean cuts of meat or fish.
Really Indian also produce a 2.3 litre catering pack in the ‘Original Curry Sauce’ range for restaurants and hotels retailing at £9.
Call Gursharon on: 07807205964