Real taste with a zing of zesty lime: Coca-Cola introduces new Lime flavour

• Coca-Cola® is adding a zesty twist to its iconic cola range with launch of Coca-Cola Lime and Coca-Cola Zero Sugar Lime.
• The new citrus flavour is available in both the Zero Sugar and Original Taste variations
• Designed to help retailers tap into the growing flavoured colas sub-segment^[1]and build on the success Coca-Cola Lemon has enjoyed since launching last year
• Launch will be supported by an integrated marketing campaign

Coca-Cola® is adding a zesty twist to its beloved Original and Zero Sugar ranges with the launch of a brand-new lime-flavoured variant.

Building on the success of Coca-Cola Lemon, which has amassed nearly £20m in value sales since launching last year^[2], Coca-Cola Lime will give consumers another refreshing option in the growing^[3] flavoured colas segment, with a tangy, bittersweet taste.

The new flavour is available for purchase in the following formats:

• Coca-Cola Original Taste: 330ml, 500ml, 1.75L & 8x330ml

• Coca-Cola Zero Sugar: 500ml, 2L & 8x330ml

Priced marked single packs will be available in the convenience channel.

With a Hint of Zesty Lime 

Flavoured colas currently account for 60% of growth^[4] in GB’s £2.8bn colas sector^[5]. The popularity of Coca-Cola Lime in other countries indicates it will give the sector a further boost, especially as in testing, more than 50% of consumers said that they would buy it, with nearly four in 10 saying they’d drink it on top of the soft drinks they already enjoy^[6].

The launch of Coca-Cola Lime – with and without sugar – will be supported by a multi-million-pound marketing campaign in early 2025, including influencer partnerships, out-of-home marketing, social media and live experiences.

Coca-Cola’s growing flavoured colas range is up by more than 15%^[7], and includes Coca-Cola Original Taste Cherry, Coca-Cola Zero Sugar Cherry, Coca-Cola Original Taste Lemon, Coca-Cola Zero Sugar Lemon, and Coca-Cola Zero Sugar Vanilla.

Convenience retailers can request POS kits on My.CCEP.com.

Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners (CCEP) GB, said: “We’re excited to bring a slice of lime to the nation’s favourite cola^[8], growing our range with a new flavour – with or without sugar – that we know shoppers love.

“Flavoured colas are also growing ahead of the total cola segment^[9] as consumers look for new twists on their favourite drinks. The sub-segment presents a real opportunity for retailers to drive incremental growth, and we’ll be investing in our range throughout 2025 to help them make the most of it.”