Following three years R&D investment, the new look Scholl Velvet Smooth Express Pedi and new complimentary footcare range, which have been specially formulated to enable consumers to achieve fabulous feet at home, without the need for expensive salon treatments are now available. Supported by a whopping £9.6m promotional budget, this represents one of the biggest launches for Scholl and timing ensures consumers will be well aware of the new products and can shop the new range in time to get their feet prepped ready for the summer months ahead.
Since its initial introduction in 2013 Express Pedi has been a resounding success amongst experts and consumers alike. The NEW look Velvet Smooth Express Pedi is ergonomically designed with a curved, fully-exposed roller for optimal hard skin removal. The design has been validated as more aesthetically pleasing than other similar products and the increased battery power means it now lasts for 90 minutes. It effortlessly buffs away hard skin in minutes leaving feet feeling beautifully smooth
This innovative and easy-to-use gadget is complemented by the new Velvet Smooth foot creams, serum and soak, each specially formulated with carefully chosen ingredients to moisturise and care for the skin on the feet which is 3x thicker than the skin on the rest of the body:
• NEW Scholl Velvet Smooth Foot Soak. Containing green caviar, marine serum and vitamin E, this foot soak relaxes and cleanses to leave feet feeling fresh
• NEW Scholl Velvet Smooth Intense Serum, designed to provide intense hydration for visible results. It contains hyaluronic acid, known for its ability to hold and retain water more than any other compound, and pentavitin, which binds to keratin in the skin and helps keep the skin’s moisture balance
• NEW Scholl Velvet Smooth Essential Moisture Cream. This non-greasy formula contains vitamins A, E and omega 6 and absorbs in under 60 seconds
• NEW Scholl Velvet Smooth Night Mask. With pro-vitamin B5 and vitamin E, this night mask stimulates cell regrowth for noticeably softer feet in 24 hours.
• NEW Scholl Velvet Smooth Express Pedi – RRP: £39.99
• NEW Scholl Velvet Smooth Express Pedi Replacement Roller Heads – RRP: £12.49
• NEW Scholl Velvet Smooth Intense Serum – RRP: £6.99 (30ml)
• NEW Scholl Velvet Smooth Night Mask – RRP: £7.99 (60ml)
• NEW Scholl Velvet Smooth Foot Soak – RRP: £6.99 (150ml)
• NEW Scholl Velvet Smooth Essential Moisture Cream – RRP: £5.99 (60ml)
Always check the suitability of electrical devices if you have a condition that means your skin is more susceptible to damage such as diabetes or arthritis. If unsure ask your podiatrist for advice.
Always read the packaging.