RB’s leading depilatory brand1 Veet is shaking up the entire Female Hair Removal category with the launch of its game-changing beauty trimming and shaping tool, Veet Sensitive Precision™ Beauty Styler. Veet understands it is not always practical or effective for women to use their regular hair removal methods on smaller and sensitive areas such as the face, underarms and bikini area which require more precision and gentleness. Set to drive penetration and repertoire in the £146m Female Hair Removal category2, the revolutionary Veet Sensitive Precision™ Beauty Styler meets consumer needs by allowing precise shaping, gentleness and no fear of cuts.
The new innovation is an easy-touse battery operated gadget specially designed to effortlessly remove body hair with a high level of precision made possible thanks to:
• Two changeable heads that offer three different trimming options: one head for the face which includes 2-sided precision blades sized 16mm and 6mm for optimal eyebrow shaping, and one larger head with a 20mm blade for bikini and underarms.
• Its two rows of rounded blades that drive hair to the cutting blades, which have no direct contact with the skin, hence no fear of cuts.
• Also included are two comb attachments which fix on the trimming heads to trim to desired length.
• Its dedicated accessories such as a styling cap, cleaning brush and a beauty pouch ensure the styler is always ready to use even on the go.
Becky Verano-Luri, UK Marketing Director at RB says: “Research showed that no current FHR method meets women’s needs in regard to precision, gentleness and convenience. Different body parts have different requirements depending on the thickness of the skin. Therefore, to get the perfect polished and groomed look women desire, in a convenient and fast fashion, we needed to innovate and create a new hair removal method for women. The new Veet Sensitive Precision™ Beauty Styler is the ultimate grooming accessory to achieve precision and gentleness in areas such as eyebrows and bikini where precision and safety are key.”
Veet Sensitive Precision™ Beauty Styler launches in August 2016 and will be supported by a £2.0 million media push across TV and social media under the communications platform: Veet For The Smooth Touch between August and October. It will be available at main UK retailers and online between these times, including Boots, Superdrug, Tesco, ASDA, Sainsbury’s and Morrisons with a MRRP of £23.99*.
*Pricing is solely at the discretion of the retailer
1 Veet is market leader within the depilatories segment with 66.2% market share.
Nielsen Scantrack, Depilatories, Value Shares, MAT TY w/e 23.04.16 2 Female Hair Removal (FHR) category is worth £146m market, split between two key segments: razors & blades (67.4% of value sales) and depilatories (32.6% of value sales) Nielsen Scantrack, Female Hair Removal Category