GT – What’s the most exciting thing about your job?

I’d have to say it’s listening to consumers and developing products that really do deliver for the customer’s need. So, definitely that but also, eating lots of fantastic food!

Michael Holton, Brand Marketing Manager, Wall’s Pastry

GT – Who’s inspired you most in your career?

Many people have inspired me at various points throughout my career, but I do believe it’s always the people closest to you that offer the real inspiration to you.

GT – If you had to do it all over again, what would you do different?

I’d have to say not a lot, I think we learn more from the disappointment and setbacks whether in life or work than we do from our successes. But, back in my 20s, I do wish I’d spent more time travelling, that type of risk and adventure gets much harder the older you get and nobody ever tells you that!

GT – What’s the most embarrassing thing that’s ever happened to you at work?

Hmm, now where do I start with this one? There’s been a few, but I’ll go with… trousers… rip… presentation… I think you get my drift.

GT – Who or what makes you laugh?

The funny man himself, Alan Partridge.

GT – Do you have any hidden talents?

Well, much to my delight, I can still pull off a somersault, only just, though.

GT – Who would be your favourite party guest?

Brian Cox, no two ways about it, what that man doesn’t know!

GT – What is the greatest luxury in your life?

That’s easy, good coffee!

GT – What is your favourite guilty pleasure?

Hmm, Abba…

GT – Do you have any secret ambitions?

It would be to live in France, although it isn’t that much of a secret now, is it?

GT –What’s your dream holiday destination?It would be anywhere on the Pacific Highway in California. Great place. GT –What are your three favourite movies of all time?

Difficult one but in no particular order, Jaws, Apocalypse Now and The Goonies but the list really could go on!

GT – What is your favourite book of all time?

Another tough choice but I’d go with Blood Meridian by Cormac McCarthy.

GT – What’s your favourite pastime?

Easy, definitely walking in the Peak District, a beautiful part of our country.

GT – If you won the Lottery, what would you do?

Again that’s easy, buy that house in France!

GT – What would be your advice to someone thinking about coming into this industry (apart from “don’t do it”)?

If you’ve made the decision to enter this industry then be passionate about it, you have to love what you do so immerse yourself in it.

My only other advice would be to keep one eye on the horizon and be sure to spot the changes coming, and there will always be changes before you’re late to the party.


My role at Wall’s Pastry is to work closely with all internal site teams and external agencies to drive the Wall’s Pastry brand and deliver brand plans. I also look to drive brand growth and consumer loyalty through product, plans and communication.

To take part in Quote Unquote please call: 01923 272960 or email:

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