The UK’s No.1 meat free brand[1] is meeting shopper demand in the chilled and frozen categories with the launch of two products set to recruit new shoppers by delivering on taste and convenience in the kitchen.
Quorn Chilled Mince with No Artificial Ingredients!
Quorn has announced the return of its chilled ingredients staple: Quorn Chilled Mince, now free from artificial ingredients, is available in Tesco and Sainsbury’s from 6 May.
Quorn Chilled Mince (230g, RRP £2.79, Serves 3) is the first chilled product to join Quorn’s No Artificial Ingredients range and provides an easy and delicious base for speedy midweek meals, cooking in under 10 minutes. With high protein and fibre and low saturated fat, there’s just 73 kcals per serving and only four ingredients, making it a nutritious swap that’s set to satisfy demand and help drive incremental category growth in chilled meat free.
Lucy Grogut, Marketing Director at Quorn Foods, says: “We’re excited for the first chilled product to join Quorn’s No Artificial Ingredients range. After the huge success of our frozen range, and growing consumer demand for our Chilled Mince, we knew it was the perfect next step on this journey.”
In frozen, Quorn’s No Artificial Ingredients range now has been helping to drive brand growth. After removing all artificial ingredients from its core frozen ingredients range, Quorn’s brand recommendation jumped 3 points[2]. Brand perceptions also improved across the board post-launch, with shoppers rating Quorn higher on taste, health, quality, and value[3]. The first chilled addition to this range will build on that success, reinforcing Quorn’s category leadership and driving retail sales.
Making Meat Free Meals Zing!
Quorn, the number 1 brand in Meat free meal centres[4], is also expanding its frozen meal centres offering this Spring with the launch of a brand-new midweek meal solution: Lemon & Pepper Schnitzel (220g, RRP £2.85, Serves 2), launching in Sainsbury’s and Asda this May.
Air fryer to plate in under 15 minutes, this NPD taps into growing demand for quick and convenient midweek meal solutions that are packed with flavour.
Featuring a golden crispy crumb, enriched with zesty lemon and an unmissable hint of black pepper, the product delivers an attractive flavour profile with proven popularity, alongside a satisfying crunch.
Ideal for fuss-free lunch or dinner, these delicious vegetarian Schnitzels are set to become a new midweek must-have for shoppers.
Lucy adds: “Within meat free, the biggest frozen category is meal centres (£86M)[5], with Quorn growing ahead of market[6] and particularly seeing strong growth in meal centres, with sales value increasing to £37.27 million (+2.9% vs. YA)[7].
We’re driving this momentum forward by continuing to bring exciting new products to market, that tap into high-value growth sectors within the category.
“Versatility and taste remain key focus areas for us. Today’s shoppers are looking for products that make it easy to create exciting, convenient meals at home. Our new Lemon & Pepper Schnitzel are perfectly placed to elevate easy midweek meals.”
https://www.quorn.co.uk/products/vegetarian-mince
https://www.quorn.co.uk/products/lemon-and-pepper-schnitzels
[1] Nielsen IQ Retail Measurement | GB – MARLOW FOODS – MEAT FREE | ENTIRE DATASET 28.04.2026
[2] Blue Yonder Q3 2025 brand metrics
[3] Blue Yonder Q3 2025 brand metrics
[4] Nielsen IQ Retail Measurement, GB – MARLOW FOODS – MEAT FREE, ENTIRE DATASET 18.04.2026
[5] NielsenIQ Retail Measurement, GB – MARLOW FOODS – MEAT FREE, ENTIRE DATASET 18.04.2026
[6] NielsenIQ Retail Measurement, GB – MARLOW FOODS – MEAT FREE, ENTIRE DATASET 28.04.2026
[7] NielsenIQ Retail Measurement, GB – MARLOW FOODS – MEAT FREE, ENTIRE DATASET 18.04.2026
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