As growing numbers of shoppers also a bit of fun. are actively seeking healthier, tasty food that can be eaten on the move, many of them are turning to Quorn, the UK’s No.1 meat free brand*1.
“The days when consumers associated on the go food with inferior choice and quality are long since gone,” says Julian Cooke, Head of UK Category Management at Quorn.
“Today, shoppers are looking for quality, convenience and, in many cases, a healthier option as they look to reduce their meat intake and opt for food which complements their healthier lifestyle.”
Quorn’s range of on-the-go snacking products includes products that are equally as popular in the home such as Quorn meat free sausage rolls, savoury eggs, and cocktail sausages. In fact, these 3 products are the top 3 bestselling products in the Quorn range.
“With Quorn Foods accounting for 80% of all chilled meat free sales, the brand is ideally-suited to enable retailers to offer shoppers a popular, healthier, meat free on-the-go option.”
Quorn backs its on-the-go range with a range of POS which can be tailored to different store and fixture sizes. In February, Quorn unveiled a £10 million brand relaunch set to drive sales to an all-time high. The wideranging campaign is led by major NPD, vibrant new packaging, new national TV advertising showcasing the versatility of the range and the huge variety of great-tasting meals that can be made with Quorn.
The relaunch comes as research confirms that 73% of meat-free category shoppers are meat reducers and the meat free shopper basket spend is four times higher than the average shopper basket*2, highlighting the role that brands such as Quorn can play in boosting sales across other categories.
“The relaunch is really good news for retailers looking to unlock the potential of the meat free category, as we’re going to drive shoppers to purchase Quorn from the food to go fixture in record numbers,” says Julian Cooke, Head of UK Category Management.
* 1 IRI 52 w/e 3/12/16
* 2 Kantar Worldpanel 52 w/e May 22nd, 2016
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