Cheese maker Primula has raised more than £15,000 for the Alzheimer’s Society after hosting its first ever charity Cheesy Ball.
The event was held in memory of former Primula warehouse manager Dean Elliott, who was a big supporter of the Alzheimer’s Society and sadly passed away last year.
The money raised is in addition to the thousands of pounds given to charities every year through sales of Primula Cheese, with profits donated to good causes across the UK and the world through the Kavli Trust – a charitable Trust which owns the Kavli Group of which Primula is part.
The Cheesy Ball, which was hosted by Heart North East presenter Tom Campbell, featured an auction and tombola as well as a three course menu created exclusively for the occasion and featuring Primula cheese in every dish.
Paul Lewney, Managing Director of Kavli UK, said: “Charity really is at the heart of who we are as a brand and every year our staff here in the UK are involved in a whole range of fundraising activities, in addition to selecting local projects to receive funding through the Kavli Trust.
“We had never held a charity ball before so decided this was the year to give it a go. We sadly lost a very popular member of our team, Dean Elliott last year – Dean had been a supporter of the Alzheimer’s society for many years so we decided to hold the event with the aim raising £10,000 for the charity in Dean’s memory.
“Thanks to the generosity of so many individuals and businesses who donated tombola and auction prizes, as well as buying tickets for the event, we are pleased to have actually exceeded that, raising more than £15,000.”
PRIMULA
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