- The initiative has raised an incredible £5.1 million so far for local primary schools across the UK
- Now in its final few weeks, teachers and PTAs are reminding Asda shoppers there’s still time to sign up to make a difference to their local school
- With over 40 schools surpassing the £1,000 mark, the highest earning school has almost £3,000 in its cashpot – funds which will go direct to whatever the school needs
Asda’s Cashpot for Schools initiative, fronted by?Joe Wicks, has hit the landmark figure of £5.1 million raised for primary schools across the UK. With another two weeks left to go, and millions of pounds still available for schools to get their hands on, teachers and PTA’s across the country are urging Asda shoppers to sign up.
The industry-first campaign sees the retailer donate 0.5% of the value of its customers’ shopping to a primary school of their choice every time they shop using Asda Rewards – with £7.5 million up for grabs in total. Signing up for the initiative is easy with customers simply required to opt into Cashpot for Schools in the app and select their school of choice. As well as encouraging parents to sign up, schools are encouraging their entire community to support them as the initiative is open to all.
An incredible 98% of the 22,000 state-funded primary schools in the UK have signed up to date. 42 schools already have over £1,000 of funding in their cashpots and over 2,000 are boasting cashpots over £500. This cash will go direct to schools for them to spend on whatever they need, to make a genuine difference. The campaign comes on the back of research that some parents are asked to give up to £138 per year to support their children’s schools, with the most significantly underfunded needs being school trips (64 per cent), books and learning materials (52 per cent), and sports equipment (50 per cent).
One of the highest school earners is Kilkeel Primary School in Northern Ireland who have a whopping £2,717.46 in their cashpot.
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