Premier Foods is expanding its Angel Delight range with the launch of a new unicorn-themed Dessert Kit – the brand’s first venture into the kit market. Rolling out in stores from the 27th April, the kit enables shoppers to create an exciting multi-layered Angel Delight Unicorn dessert quickly and easily at home. Each kit serves four and has no artificial colours or flavours. It includes four sachets inside: Angel Delight Strawberry, plus a new addition to bring the unicorn theme to life – ‘Strawberry Magic’ with colour-changing sparkles –, a ‘Dreamy topping’ and colourful sprinkles to decorate.
Aiming to encourage families to get creative in the kitchen and use Angel Delight in more ways than ever before, the Dessert Kit will also tap into the trend for unicorns, which continues to grow year on year. Once mixed with milk, the new Angel Delight Strawberry Magic is set to captivate shoppers as its red sparkles turn violet. With topping and sprinkles also included, the kit is ideal for those wishing to customise their dishes at home and have fun with the family.
Daniel Jalalpour, brand director for desserts at Premier Foods, comments: “Following the unicorn-themed success we’ve seen across the Premier Foods portfolio, the time has come to add the Angel Delight twist to unicorns. The playful nature of the brand combined with the popularity of these mythical creatures is the perfect match to encourage people to use Angel Delight differently.
“Getting kids creative in the kitchen is a great way of keeping them busy at home with fun, inclusive tasks. This kit gives families a simple way to do that in a convenient and accessible way, with a brand they already know and trust.”
Angel Delight Strawberry Magic will also be available to buy in a sachet format, allowing consumers to mix up the colour-changing base and adorn it with fruits and toppings of their choice to personalise their dessert.
The Angel Delight Dessert Kit and Strawberry Magic Whip sachets will carry an MRSP of £1.60 and £0.60 respectively. They will first be available in Morrisons stores from 27th April, with a wider rollout this summer.