Family-run fifth generation sausage producer Powters has secured its first national listing in Ocado with four delicious products.

Live online, the week of 27th January, four Powters products will be available on Ocado priced at £3.75 with two exclusive products to Ocado:

  • Newmarket Pig 400g (image attached)
  • Skinny Pig 400g
  • Scrumpy Pig 400g – exclusive to Ocado
  • Chilli Pig 400g – exclusive to Ocado

Crafted in small batches in their family-owned manufacturing site in Newmarket, Powters Sausages are made using prime cuts of fresh East Anglian farmed RSPCA Assured pork and blended with original spice recipes dating back to the 1880s.

Established over 140 years ago by the great-grandfather of current Owner and Managing Director Grant Powter, Powters is one of Newmarket’s oldest established family businesses, fifth-generation farmers and artisan butchers. Powters explains this new retail milestone will help increase the brands presence further afield and reach new customers outside of East Anglia.

Operations Director, Tristan Powter, comments: “Consumers continue to prioritise high-quality, high-welfare British meat, when it comes to sausages we’re one of very few truly independent producers with five generations behind us so we’re delighted that more shoppers across the UK will be able to experience our famous award-winning sausages in Ocado.”

The listing coincides with Powters’ recent packaging refresh by design agency, Honey, to improve brand presence and reinforce their commitment to upholding animal welfare and sustainable practices.

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