CRP Print & Packaging, one of Europe’s leading independent decorative print and packaging groups, was chosen by Tangerine Confectionery to manufacture shelf ready packaging with truly striking impact, for the exciting launch of their new Gourmet range of popcorn: two new “posh popcorn” varieties under the Butterkist brand, appealing to the more discerning tastes of today’s consumers.
CRP has been working with Tangerine, the UK’s largest independent manufacturer of high quality confectionery, on a number of their brands, helping them improve their visual impact at POP.
With a sophisticated look, the six colour litho printed SRP reflects the indulgent, premium positioning of the two new products, providing instant shelf standout in the confectionery and snacking aisles.
Sarah Brown, Brand Manager for Butterkist, commented: “With the UK’s No 1 popcorn brand going gourmet it was essential we had the highest quality SRP solution in place. We have been working with CRP to improve the visual impact of a number of our brands and knew they were the right team for this project.”