Pom Bear is worth £30m RSV and is growing at 2.7%.
Pom Bear, is set to return to TV screens this August with the Bare Bear Snack campaign.
Loved by 5m households across the UK, Pom-Bear is perfect for family snacking. The Bare Bear campaign will seek to build on this fan base, highlighting its free-from credentials.
The 20 second advert, which airs during August and early September, will remind audiences that Pom-Bear is free from gluten, artificial flavours, and artificial colours – in fact, they are completely naked!
With over 15% of the UK avoiding gluten, Pom-Bear is well positioned to tap into this market. What’s more, the playful tone of the advert not only highlights the free from benefits, but presents Pom-Bear as a fun snack brand.
The advert is part of a £1.7m TV and Digital campaign, which will reach households across the UK. This year marks the 3rd consecutive year that Pom-Bear will appear on our TV screens.
Developed by creative advertising agency BMB, The Bare Bear Snack campaign has had a consistent reputation of driving strong increases in awareness and penetration levels. Last year’s campaign boosted sales for Pom-Bear by +8.5% in the weeks post the campaign – something the 2018 campaign will be looking to replicate.
Vijay Bhardwaj, Head of Marketing at KP Snacks says: “We’re delighted to see the Bare Bear Snack return to television following last year’s successful campaign. Pom-Bear is the perfect free-from snack to help retailers to boost their sales among families during the summer season.”
About KP Snacks
KP Snacks is the UK’s number one manufacturer of nuts and popcorn, and number two manufacturer of bagged snacks. We make some of Britain’s most iconic snack brands including McCoy’s, Hula Hoops, KP Nuts, POM-BEAR, Tyrrells, Butterkist, Skips, Popchips, Space Raiders, Discos, Nik Naks, Wheat Crunchies, Royster’s, Brannigans and Frisps. We also produce many fantastic products for the UK’s leading retailers. We are proud to create ‘happy snacking moments’ for millions of people every day!
We employ over 1,800 people in the UK across our eight production sites and our head office in Slough, Berkshire. KP Snacks is also proud to be part of the Intersnack Group, Europe’s leading producer of savoury snacks, operating in around 30 European countries.