pvm-lifestyle-halloween-8Having seen a 28% rise in sales over its brands Chupa Chups, Fruittella and Mentos during the Halloween period last year, Perfetti van Melle has the scary season in the bag (and on the counter) as consumers purchase their favourite candy brands ready for trick or treat callers.

It is important for retailers to stock a range of bagged confectionery as well as single packs such as the Chupa Chups Wheel, Fruittella strawberry sticks and Mentos Fruit roll.

Perfetti van Melle also has a wide range of bags perfect for Halloween as consumers look for value for money as well as variety. With this in mind, to maximise sales Perfetti Van Melle is launching a range of price marked bags across Chupa Chups and Fruittella perfect for Halloween. These include the core range of Fruittella Mixed Fruits and Chupa Chups Best of Bag as well as new additions including Chupa Chups Magics and Fruittella liquorice and Fruit Bags all priced at 99p.

Perfetti van Melle  are providing further support during Halloween with bewitching counter top merchandising attachments for their Chupa Chups wheel units. Designed to get the attention of customers stocking up on single units for trick or treaters, as well as children buying after school treats.

Bags of Choice for the Halloween Sweet Rush:

• Chupa Chups Magics 10 unit bag, filled with a fizzy centre

• Chupa Chups best of bag, containing the most popular flavours

• Fruittella Liquorice and Fruit bags, a selection of chewy Fruittella and liquorice chews

• Fruittella mixed fruits bags are also set to be a hit.

Single Unit Ghoulish Goodies:

• Chupa Chups Classics wheel singles (rsp) 15p each

• Chupa Chups 5u Mini Bag (rsp) 40p

• Chupa Chups Magics Tin containing 150 lollies (rsp) 15p each

• Fruittella Strawberry Stick (rsp) 32p each

• Fruittella Crunchies (rsp) 25p each

Stockist number: 01753 442 100


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