Perfectly Clear, one of the first flavoured water brands to be produced in the UK, has revealed a brand new set of kids range designs, following its recent rebrand. Perfectly Clear, owned by soft drinks producer Clearly Drinks, invested heavily on a fresh brand uplift earlier this year and has now launched its new look kids range products.

The rebrand has been part of the company-wide growth strategy to meet a sharp rise in demand for low calorie and sugar-free soft drinks. The children’s range comes in lunchbox friendly 330ml bottles, available in Blackcurrant & Apple, Strawberry, and Orange flavours. It has no artificial colours, no artificial flavours, contains zero sugar and is Sugarwise certified. The new design incorporates vibrant colours, which allow the products to capture attention and stand out on the shelf.

With flavoured water at its peak, the Perfectly Clear range is proving very popular, with Perfectly Clear Kids sales up by three times on last year’s figures, which is set to continue alongside its fresh new look.”

Speaking on the new design, Katerina Gilbert, Marketing Director at Clearly Drinks, said: “Following the success of the first wave of Perfectly Clear rebranded range, we are now extremely excited to reveal the new look of our Kids range. Sugar in soft drinks, especially in children’s drinks, is at the forefront of consumer minds at the moment. In light of the recent Sugar Tax Levy and the particularly warm weather, parents are actively seeking for sugar-free, yet tasty drinks to keep their children hydrated. Perfectly Clear flavoured water range offers tasty hydration, with the added health benefits of no added sugar, and now we have a vibrant and eye-catching brand to complement this great product.”

For more information on Perfectly Clear, please visit:

As one of the very first of its kind, Perfectly Clear sets the standard for flavoured water, having been around for 20 years. At the heart of everything is its natural spring water – drawn directly from on-site boreholes into Hadrian’s Well. Perfectly Clear focuses on crystal-clear spring water, pack with natural fruit flavours and zero sugar with ranges Perfectly Clear 500ml still and sparkling, 1.5L still and sparkling, Perfectly Clear Kids 330ml and sparkling juicy water Perfectly Clear Whisper.

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