Welcome to The Grocery Trader’s October issue. Autumn is here, and we’re heading into the dark months at speed. In a few weeks’ time it will be Christmas, and another year will be behind us. Meanwhile there are plenty of sales opportunities right now for multiple grocers in the shape of Winter Remedies, Big Night In and not forgetting Halloween and Bonfire Night.
One man’s illness is another’s income generator. As our Winter Warmers feature makes clear, at this time of year colds, sore throats and flu have consumers coughing up their cash for seasonal remedies, without spluttering about the price. So that’s a cheery thought for retailers chasing revenue across the product categories. Colds and flu spell misery for millions of consumers every autumn and winter, and put employers under pressure to keep going with staff off sick. But for multiple grocery retailers, these common ailments mean healthy sales and profits, and better still they are major traffic builders into the bargain.
On our front page we have a timely story about how this autumn RB is introducing the Nurofen Sinus Range, comprising Nurofen Sinus & Blocked Nose and Nurofen Sinus Pain Relief, to its market leading pain relief portfolio to help those who suffer with sinus pain and nasal congestion.
When we’re not complaining about the weather or how we’re fighting off a cold, Brits love to battle the dark month downs with a Big Night In. You don’t have to look very far for a ‘Big Night In’ opportunity. Armies of giant warriors locked in deadly combat in swirling mists? This ain’t Lord of The Rings, this is rugby! As we went to press, the Rugby World Cup had lovers of the sport and their friends and families scrumming down around their TV sets, with plenty of time before, during and after each match to get stuck into food and drink for sharing. The Rugby World Cup will be gripping Britain’s Rugby lovers in a headlock until the end of October, the start of a Big Night In season that runs from now into the New Year and beyond.
Also at the end of this month, there’s the autumn double dazzler of Halloween and Bonfire Night to brighten the autumn gloom for children and parents and party lovers in general. Halloween (31st October) and Bonfire Night (5th November) fall on successive weekends, at the beginning and end of half term. More great reasons for retailers to stock their shelves with exciting seasonal merchandise and get shoppers into the party mood good and early.
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