‘Stick Out Your Tongue’ will be run via Facebook and Instagram and invites consumers to take photos of themselves sticking out their tongues, in the style of the iconic OCB adverts.
After taking photos of themselves sticking their tongues out, entrants upload their photos to Facebook or Instagram. Each week, one winner will be chosen to be the face of OCB on the Facebook page.
The campaign started on 17th September and runs until 12th November, ‘Stick Out Your Tongue’ has been supported by shutter advertising, posters and brand ambassador activity in targeted areas of London (Camden, Hoxton, Haringey, Islington, Hackney, Tower Hamlets and Lambeth). Brand ambassadors have been engaging with the OCB target market, encouraging people to enter the competition and handing out flyers with the details on how to enter.
A range of promotional items – Oyster card holders, beer mats and t-shirts – have been handed out to consumers in order to raise awareness and encourage entries.
Retailers have been given POS kits to help promote the competition and draw attention to their RYO offering.
Mark Alldred, Republic Technologies UK Marketing Manager, said: “The ‘Stick Out Your Tongue’ campaign for OCB is our first major social media campaign and aims to reach the target audience of OCB, mobilising its 128,000 strong Facebook community to engage with the brand. It’s now very easy to take a photo and upload it to Facebook/Instagram straightaway, so the competition is accessible and simple to enter. The picture of a tongue against a blue and pink background really stands out and will grab attention wherever it appears. We’re confident that the campaign will create a buzz around the brand and drive sales.”
Retailers have been encouraged to stock up on the OCB range, to meet the increased consumer demand.
The King Size Premium Slim has a RRP of 99p, offering retailers a POR of +55% (a higher margin than Rizla King Size). Other products in the high quality range include King Size Organic Hemp Slim, made from 100% organic natural hemp paper, and the X-PERT range of ultra fine weight rolling papers.
Republic Technologies (UK) Ltd
Tel: 01494 533 300