nrichment-group-shotPROCarb Formula and four great flavours! A new player has entered the field. Strong, fortified, flavoursome and great value. But this isn’t a footballer. This is Nrichment, a vitamin enriched milk drink packed full of healthy energy with PROCarb™ formula. Need an extra kick in your step? Feel like you could do with a bit of a boost? No time for a meal while you’re running around? Then you need Nrichment!

Made with fresh milk, Nrichment is available in four delicious flavours – Vanilla, Banana, Peanut and Strawberry – each one is low in fat with an average of 375 calories per can. Nrichment provides healthy energy on the go combining a specially formulated balance of carbohydrates, proteins, vitamins and minerals (PROCarb) in every can with no artificial colours or sweeteners.

Nrichment is the newest player in the flavoured milk drinks category, and is not just ‘another runner in the pack’. In taste tests, Nrichment scored higher than competitor brands, and is priced at a competitive introductory 79p a can.

Now that’s nourishment on the go!

Nrichment is the nutritional answer to your body’s needs and is the perfect answer to busy, active lifestyles. Just grab, shake and go for the nutritional boost that makes a real difference.

Nrichment is available now from selected independent stores across the country and online at

If you’re quick, you can catch the Nrichment Sampling Team out at independent stores across England, giving free samples of all four flovours.

The Nrichment Sampling Team is in the following towns: London, Manchester, Birmingham and Bristol, during April and May 2010.

The flavoured milk drinks category has grown 10% in volume YOY.

In the UK, semi-skimmed, or half-fat milk, now accounts for 60 per cent of total milk sales.

Milk may promote better recovery after exercise than either water or even isotonic sports drinks, according to research published recently in the British Journal of Nutrition.

Researchers at Loughborough University compared the effectiveness of low-fat milk versus water and isotonic drinks: results suggest that milk is more effective at replacing sweat losses and preventing dehydration than plain water or commercially available sports drinks.

Tel: 0844 68 67 424

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