Welcome to the November issue of The Grocery Trader. For the last few glorious months it’s felt like it might just magically stay summer forever, but in the second last month of 2014 we’re definitely in autumn mode, leaves on the ground and temperature falling. Novem-C-C-C-cold!
In this issue we’ve our fourth and final Back of Store feature of the year. Nowhere are people more aware of seasons changing than workers in Britain’s supply chains, in back of store areas and distribution warehouses. As we hurtle towards Christmas the rush is on in store to keep working flat out as the pressure builds to ensure goods are on shelf to be bought.
Also in this issue our Healthy Living feature looks at products to help your shoppers live healthier lives. Healthy Living is an über category in today’s retailing environment, embracing pretty much anything and everything that can be deemed ‘good for you.’ It’s rich pickings for retailers and brand owners alike. The majority of people now tend to agree with the new received wisdom that leading a healthy lifestyle helps them enjoy their life more. Healthy living is good for us, and good for business. So the best thing retailers can do is ‘think’ healthy living, and go all out to make healthy profits.
Healthy living also involves keeping healthy, treating minor ailments where necessary through self-medication (not the rock ‘n’ roll kind…) On our front page RB is set to support in-store pharmacists’ expertise this winter with a No Appointment Necessary campaign comprising educational POS, in store support, TV and print advertising and online activity across its Lemsip, Lemsip Cough, Nurofen and Strepsils brands. Patients get comfort and reassurance from being told that their symptoms can be treated, even in the absence of antibiotics. In store pharmacists are ideally placed to advise on effective self-treatment, reassuring patients, explaining that antibiotics are not necessary and can have adverse effects, and by recommending appropriate symptomatic relief.
Also on our front page is proof you don’t need to be a multinational to build consumer brands. Up and coming laundry brand Muvo has expanded its high-performance low-cost range with a new dishwasher tablet. The all-in-one dishwasher tablets, which match the big brand leaders in quality, offer retailers a cost-effective alternative that doesn’t compromise on performance. Various discount retailers are stocking the product from this month, and Muvo is supporting it with in-store promotions, advertising, PR and social media.