The range features two new products, a reimagined kids’ egg and familiar favourites with significantly reduced packaging
The Easter egg hunt is over for those with allergies and intolerances as NOMO releases its most diverse range of flavours and formats yet; ensuring no one misses out on big seasonal moments.
Orange Crunch Egg & Bunny and Caramalised Biscuit Egg & Bar are NOMO’s brand new additions – both of which have already picked up a gold and silver accolade respectively at this years’ Free From Awards. The Chocolate Orange Bunny is also available to purchase separately for those wanting to enjoy it as a snack.
NOMO’s children’s range ‘Nomsters’ has been reimagined to include delicious rice crispy pieces to provide it with some extra crunch, delighting little chocolate fans. The new iteration has already received gold at the Free From Food Awards; being hailed as a safe and appealing option that does not disappoint.
At a total market level in 2022, Easter grew 5.6% Year on year to £455m1. This growth is echoed in free-from Easter Chocolate which saw 33% value growth and 52% volume growth YOY, resulting in total free-from Easter sales of £4.34m2. NOMO is the no.1 vegan & free from brand at Easter, delivering £1.5m in sales, growing a huge 22.1% versus last year.3
NOMO has also brought back familiar favourites including NOMO Cookie Dough Egg and Bunny, NOMO Caramel Egg & Bar and NOMO Creamy Choc Egg & Bar. All of which have 18.3% less packaging than last year with estimated savings of 4 tonnes of card per 330K unit sales.
In addition to making life easier for those with allergies and intolerances, NOMO provides an option for those wanting to cut back on dairy and be kinder to the planet this Easter. It comes as new research by the brand found a quarter of Veganuary participants will continue the diet for the rest of the year, with almost a third doing so to have a clearer conscience4.
Jacqueline Tyrrell, Brand Manager at NOMO said: “Having allergies or intolerances can be hugely stressful – especially at big seasonal moments like Easter – where chocolate forms a big part of celebrations. NOMO exists to ensure no one misses out and we’re confident that the hunt for an appropriate Easter egg for allergy sufferers is over. Our newest range will create fun memories for adults and children who can for the first time partake in traditions, like Easter egg hunts, without the angst.
“Our newest range of flavours and formats also provide excellent options to many mainstream customers who are looking to try more vegan products – with new NOMO research finding many are cutting back on their dairy intake amidst concern for animals and the planet.”
1 Source: Nielsen Scantrack – Total Coverage – Total Easter Festive Occasion – Total Choc & Sugar Easter Segments – 15 Weeks To …18/04/20, 10/04/21, 23/04/22
2 Source: Nielsen Scantrack – Total Coverage – Total Easter Festive Occasion – Total Choc & Sugar Easter Segments – 15 Weeks To …18/04/20, 10/04/21, 23/04/22
3 Research of 2,000 UK based adults commissioned by NOMO and conducted by?Perspectus?Global in January 2023.